LOEWE Paula’s Ibiza Eau de Toilette is a unisex scent designed to liberate the senses and conjure up the ecstatic abandon of vacations in Ibiza at any given moment.
A reminder of the free-loving ethos of togetherness that is so typical of Ibiza and that can be felt all over the world through LOEWE’s Paula’s Ibiza collection.
Paula’s Ibiza EDT, the free-spirited, universal scent for both men and women, returns for another summer season accompanied by a print campaign suffused by optimistic feeling, bright, bold colour.
The campaign and the film, captured by long-time LOEWE collaborator Gray Sorrenti, are both full of freedom and positive energy. We follow a group of friends as they explore the streets of Mexico City in a colourful story of bold individuality and easy, laid-back style.