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On this ionic straightener, the extraordinary benefits of innovative Ion Plus technology are combined with the benefits of tourmaline, the material used to cover the plates, leaving your hair with a shine never seen before! Ion Plus technology is based on constantly releasing up to 80% more ions compared to traditional technologies, neutralising the frizz for longer and helping to reconstruct the hair’s molecules. The ions revitalise the cuticles (the tiny scales that cover the hair’s surface) and help them to adhere together evenly, without becoming raised. Raised cuticles make hair brittle, weak and frizzy, while flattened, undamaged cuticles leave hair easy to manage, supple, strong and full of shine. With the Gama Attiva Digital Ion Plus straightener, you can choose the temperature that best suits your hair (from a range that goes from 160° C to 230° C), using the handy LCD display. Get the look you want in a single pass, thanks to the floating plates that close and adhere perfectly to the hair. The cord swivels through 360°, allowing you to create straight or waved hair with ease. Since this hair iron has universal voltage it can be used in any country. For optimum results, you can use other products from the 3D Therapy line: the 3D Therapy Ionic Brush and the ionic hair dryer, 3D Therapy Potenza Ion.
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